A Free Standing Display Unit (FSDU) is a powerful tool for in-store promotions and marketing efforts. These self-contained display units, often made from cardboard, have become a popular independent retail strategy. They combine a practical way to hold products with a dedicated area for advertising. FSDUs allow retailers to make effective use of open spaces between or around shelves, near cash registers, and on counters. They are especially useful for short-term promotions, providing a great way to maximize retail space.
What is an FSDU?
An FSDU is an independent sales tool designed to highlight key products and amplify your promotional campaigns. Their lightweight and portable design make them a dynamic choice for promotional displays, serving both retailers and brands at trade shows. They offer a straightforward, cost-effective, and impactful approach, from encouraging impulse buys to building brand recognition. When you’re looking for a top-notch retail display for your store, these versatile solutions give you a budget-friendly way to grab attention and boost sales. They offer a great return on investment, helping you make the most of every product promotion and increase customer spending during their visit.
Point of Sale (POS) Display Stands
The term ‘point of sale’ refers to the exact moment a customer completes a transaction in your store—it’s where money changes hands. To increase revenue, retailers create and use strategies focused on making point of sale (POS) or point of purchase (POP) displays more appealing. POS stands, including cardboard FSDUs, are the perfect way to draw attention to impulse buys. They present customers on their way to the checkout with a compelling reason to add something extra to their shopping cart. These customized retail solutions even let you design your cardboard display stands to fit your needs, from seasonal themes to striking brand visuals.
Why Choose FSDUs?
Incorporating free-standing display units into your existing POP and POS displays can provide significant benefits, especially in a retail environment. POS stands, such as cardboard FSDUs, are the ultimate method for highlighting impulse purchases, giving customers heading toward the checkout an attention-grabbing reason to add another item to their cart. These custom retail solutions allow you to tailor your cardboard display stands with a design that suits your preferences, from seasonal graphics to powerful brand visuals.
Maximizing Your FSDU Effectiveness
FSDUs are a powerful asset for retailers because they are eye-catching, space-efficient, and affordable. Here’s how you can get the most out of your in-store displays with FSDUs:
Align with Brand and Product
While FSDUs are designed to stand out, it’s important that they stay consistent with your store’s overall design. Customize your FSDU to enhance your brand by choosing a design that reflects both your brand identity and the products it showcases. This approach ensures a memorable impression on your customers.
Adopt a Customer Perspective
FSDUs typically range in height from 1 to 2 meters and come in various shapes and sizes. To capture shoppers’ attention, strategically consider their eye level when designing your FSDU and positioning key marketing messages. This thoughtful approach maximizes the impact of your display unit.
Prioritize Practicality
Cardboard FSDUs are lightweight and easy to move around the store. However, how easy they are to move depends on the products they hold. Before designing FSDUs, evaluate if the chosen products are suitable for these light, freestanding units. This allows your staff to place promotional displays in key, practical locations throughout the store.
Enhance Product Display
FSDUs can be placed at the end of aisles or on the path to the point of sale, with plenty of customization options to highlight key products. Strategic in-store lighting can also help draw attention to your promotions. You can boost the impact of each FSDU by adding overhead spotlights to attract customers to special offers.
Create a Unique FSDU
While off-the-shelf FSDUs are available, consider a custom solution for your retail stores. Our New Product Development team at One Plus Display can create bespoke FSDUs that elevate your branding. From large display units to eye-catching cardboard dump bins, leverage our expertise to generate interest in your store. With our 15 years of industry experience, we provide cost-effective solutions tailored to your budget. Work with our dedicated client services team to drive brand awareness and sales.
Reach out to us at info@oneplusdisplay.com or visit our contact page for personalized assistance. We are committed to making your retail experience impactful and successful.
