A sidekick or powerwing display is a compact, lightweight, and incredibly space-efficient display solution engineered specifically to drive impulse purchases. These displays are typically hung within a wire frame fixture, commonly found at the end of an aisle, often on the left side of an end cap (when facing it).

The primary purpose of a sidekick display is to maximize retail store visibility by strategically positioning your products in front of customers. They are usually placed in high-traffic zones, such as hanging off an aisle or even adjacent to checkout lanes, though actual placement can vary by store layout and retailer discretion. One Plus Display crafts these effective units to ensure your products get noticed where it matters most.