Table of Contents
Project Background: Modernizing a Traditional Snack
Marketing traditional, dense snacks like Fried Dough Twists (Mahua) in a modern retail environment requires a delicate balance. Our client wanted to expand their presence from specialty stores to large supermarket chains.
They needed a Cardboard Food Display that could hold a significant inventory weight while projecting a premium, appetizing image to stand out in crowded snack aisles.
Figure 1: The fully assembled 4-tier floor display, designed with vibrant appetizing colors for high supermarket visibility.
The Challenge: Heavy Products vs. Generic Displays
Unlike lightweight potato chips, these fried snacks are dense and heavy. A standard bag can weigh 300g-500g, and the client needed to stack 12-15 bags per tier.
Their previous attempt with a generic supplier resulted in disaster: shelves bowed within a week, causing products to slide off. They came to One Plus Display requiring a structure that guarantees perfectly flat shelves under a total load of over 40kg.
Our Solution: Reinforced Slanted Structure
Our structural design team analyzed the product weight and dimensions, identifying that our standard Cardboard Display Slanted Floor Stand was the ideal base framework to customize.
1. Engineered for Weight (Slanted Design)
We customized the rack using a high-strength B-Flute Corrugated Board combination. The key feature is the backward-slanted shelf design. This gravity-fed approach not only keeps products neatly organized but also distributes weight more effectively towards the display’s back support wall, preventing center-sagging.
Figure 2: Close-up showing the reinforced shelves effortlessly supporting heavy bags of snacks without bowing.
2. Appetizing Visuals & Accessibility
We used high-gloss 4C CMYK printing with vibrant yellow and orange hues to stimulate appetite and match the packaging. The open-sided profile ensures easy “grab-and-go” access for shoppers from multiple angles.
Figure 3: The side profile reveals the sturdy, slanted architecture that keeps products secure and visible.
The Result: 40% Sales Uplift & Durable Presentation
The new displays were successfully rolled out to 200 supermarkets. The feedback was outstanding:
- Sales Performance: The professional, standalone units generated a 40% increase in sales compared to standard shelf placement.
- Zero Structural Failure: After a 4-week promotion, the displays showed no signs of fatigue or sagging shelves.
Get This Exact Display Model
Are your heavy snack products causing your current displays to collapse? You can utilize the exact same robust structure used in this success story for your brand.
Or, contact our team today to discuss custom dimensions for your specific product.
