A Free Standing Display Unit (FSDU) is a powerful tool for in-store promotions and marketing efforts. These self-contained display units, often made from cardboard, have become a popular independent retail strategy. They combine a practical way to hold products with a dedicated area for advertising. FSDUs allow retailers to make effective use of open spaces between or around shelves, near cash registers, and on counters. They are especially useful for short-term promotions, providing a great way to maximize retail space. What is an FSDU? An FSDU is an independent sales tool designed to highlight key products and amplify your promotional campaigns. Their lightweight and portable design make them a dynamic choice for promotional displays, serving both retailers and brands at trade shows. They offer a straightforward, cost-effective, and impactful approach, from encouraging impulse buys to building brand recognition. When you’re looking for a top-notch retail display for your store, these versatile solutions give you a budget-friendly way to grab attention and boost sales. They offer a great return on investment, helping you make the most of every product promotion and increase customer spending during their visit. Point of Sale (POS) Display Stands The term ‘point of sale’ refers to the exact moment a customer completes a transaction in your store—it’s where money changes hands. To increase revenue, retailers create and use strategies focused on making point of sale (POS) or point of purchase (POP) displays more appealing. POS stands, including cardboard FSDUs, are the perfect way to draw attention to impulse buys. They present customers on their way to the checkout with a compelling reason to add something extra to their shopping cart. These customized retail solutions even let you design your cardboard display stands to fit your needs, from seasonal themes to striking brand visuals….
Pretty Darn Quick (PDQ) is an American retail acronym that stands for “Pretty Darn Quick.” The term was originally popularized in Walmart stores as the early name for what is now known as Retail-Ready Packaging (RRP) or Shelf-Ready Packaging (SRP). The primary goal of PDQ was to reduce the time spent stocking shelves at the store level. PDQs are filled with a supplier’s merchandise and designed to be taken out of a shipping box and placed directly onto a store shelf or display. This allows store employees to stock multiple items in one quick motion, as opposed to handling each item individually. This significantly improves the speed and efficiency of the stocking process. PDQ vs. RRP As with all things in retail, systems and processes evolve to make the shopping experience better for everyone. Today’s Retail-Ready Packaging is a significant improvement over the early PDQs. The modern concept of RRP benefits not only the employee stocking the shelf, but the customer as well. Early PDQs were very simple in their design and function. The focus of the supplier was entirely on making the unit easy for the store employee to handle. A PDQ could be a basic perforated box with a “knock-out” panel full of product, often without any other information or graphics. While the box itself might have been orange for Halloween candy or green for holiday decorations, it lacked any meaningful branding or messaging. Why PDQs Had to Evolve While those early PDQs served a valuable purpose by making stocking faster, today’s Retail-Ready Packaging considers much more. Modern RRP includes graphics that benefit both the shopper and the store employee. Supplier logos, icons, and other graphics on today’s RRP make it easier to locate a product in a store’s crowded backroom. This ensures items can be…