Boosting Impulse Buys: How a 4-Tier Custom Cardboard Display Rack Ignites Snack Sales？

In the fast-moving consumer goods (FMCG) sector, gaining precious retail real estate and capturing customer attention at the point of decision is paramount. For high-impulse items like candy and snacks, a strategic POP Display is not just an option—it is the engine of sales growth. This case study highlights how the One Plus Display Custom Cardboard Floor Display Rack, featuring specialized plastic clips, provided a winning solution for a major snack brand.

The Challenge: Maximizing Visibility for High-Volume FOOD DISPLAYS

A leading international confectionery brand faced the challenge of rapidly deploying a large-scale promotional campaign across multiple retail chains. They required a FOOD DISPLAYS solution that was:

1. High-Impact: Visually attractive to draw customers from a distance.
2. High-Capacity: Able to hold a significant volume of products (candy/snack bags).
3. Cost-Effective & Sustainable: Economical for mass production and easy to recycle.
4. Adaptable: Capable of quickly updating promotional messages and pricing.

Traditional shelving failed to provide the necessary brand focus, while permanent metal or ACRYLIC DISPLAY STAND options were too costly and inflexible for a short-term promotional push. They needed a superior Cardboard Display.

The One Plus Display Solution: The Versatile Cardboard Floor Display

One Plus Display engineered a bespoke 4-Tier Custom Cardboard Display that perfectly addressed the client’s needs. This structure was designed as a dedicated FLOOR DISPLAY, placing the product directly in the shopper’s path, away from cluttered shelves.

Key Features and Optimization:

• Custom Cardboard Display Structure: Constructed from high-strength corrugated cardboard, this display ensures stability and durability even when fully loaded with snack packages, providing a reliable promotional platform.
• 4-Tier POP Display Stand Design: The four-tier system optimizes vertical space, allowing for diverse product segregation and maximized shelf-face exposure, crucial for effective FOOD DISPLAYS.
• The Innovation of Plastic Clips: A key distinguishing feature is the integration of durable plastic clips. These clips allow store staff to effortlessly attach, remove, or swap out promotional headers, price tags, and graphics, enabling quick campaign pivots without damaging the underlying Cardboard Display structure.

You can view the specific product details here: Custom Cardboard Floor Display Rack for Candy & Snack Food Displays.

Impact and Retail Benefits

This tailored POP Display solution delivered immediate and measurable results:

1. Sales Uplift: Positioned as a prominent FLOOR DISPLAY, the stand achieved exceptional cut-through, leading to a significant double-digit increase in impulse purchases across test markets.
2. Operational Efficiency: The flat-packed design ensured low shipping costs and extremely rapid assembly at the store level. The plastic clip feature drastically reduced the time needed for in-store campaign updates compared to standard cardboard constructions.
3. Brand Dominance: High-definition, full-color printing transformed the simple Cardboard Display material into a vibrant brand billboard, outshining generic shelf space and providing a cohesive look for the snack brand’s promotional message.

Conclusion: Partnering for POP Display Success

Choosing the right structure—be it a FLOOR DISPLAY, a simple COUNTER DISPLAY, or even a heavy-duty PALLET DISPLAY—is vital for maximizing retail revenue. One Plus Display specializes in translating complex retail needs into high-performing, cost-effective Custom Cardboard Display solutions.

If your brand requires an impactful POP Display that guarantees durability, visual appeal, and operational ease for your next FOOD DISPLAYS campaign, contact One Plus Display today.