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Latar Belakang Proyek: Pertempuran untuk Ruang Meja
Dalam industri kecantikan dan kosmetik, meja kasir adalah lahan paling berharga di toko ritel. Klien kami, merek perawatan kulit dan rambut premium, membutuhkan display meja karton (juga dikenal sebagai PDQ) yang ringkas namun berdampak untuk meluncurkan lini produk baru mereka. Display Meja Karton (juga dikenal sebagai PDQ) untuk meluncurkan lini produk baru mereka.
Display tersebut perlu menampung berbagai jenis produk—botol sampo tinggi, botol serum pendek, dan tube krim wajah—semuanya dalam area yang sangat terbatas.
Tantangan: Dilema “Logo Tersembunyi”
Klien memiliki satu persyaratan ketat yang tidak dapat ditawar: Visibilitas Merek.
Seringkali, ketika display bertingkat penuh dimuati produk, barang-barang tinggi di depan menghalangi branding yang tercetak di panel belakang. Klien memberi kami rendering 3D dan menuntut agar logo emas merek mereka diposisikan tepat di ruang negatif (celah) di antara botol-botol tertinggi.
Mereka membutuhkan Display Karton Kustom manufacturer who could guarantee that the physical product would match the 3D concept down to the millimeter.
Solusi Kami: Desain Struktural yang Sempurna Milimeter
Di One Plus Display, we know that great printing is useless if the structure is wrong. Here is how we engineered the perfect presentation:
1. The Stepped Tier Insert
We designed a custom stepped insert (staircase structure) to elevate the smaller products (serums and tubes) in the front, while keeping the taller pump bottles in the back. This ensured every single SKU was easily accessible to the shopper without hiding the products behind them.
2. Precise Logo Mapping
Instead of guessing, we requested physical samples of the client’s actual products. Our structural engineers mapped out the exact dimensions, calculating the viewing angle and the precise width of the gap between the two large bottles. We then calibrated our printing die-lines so the golden logo was stamped exactly in that visual corridor.
Bukti Visual: Dari Struktur Kosong ke Display Sempurna
The following images from our sampling department demonstrate the exact execution of the client’s vision.
The Structural Canvas
First, we built the structure. Notice the clean lines of the stepped tiers and the strategic placement of the golden logo on the back panel and front lip.
Front View: The empty PDQ showing the custom inserts ready to hold products.
Side View: Demonstrating the slanted side panels for optimal product viewing.
The Perfect Alignment
This is where the engineering pays off. Once the client’s samples were loaded, the logo appeared perfectly framed by the product bottles, exactly as the 3D rendering promised.
Loaded View 1: The golden logo is perfectly visible in the gap between the bottles.
Loaded View 2: Every product is secure, and brand identity remains uncompromised.
Hasilnya: Visibilitas Merek Tercapai
By treating cardboard engineering with the same precision as plastic or acrylic manufacturing, we delivered a Display POP yang melebihi ekspektasi
- Kepuasan Klien: Merek menerima persis seperti yang disetujui pada fase 3D—tanpa kompromi, tanpa logo tersembunyi
- Kesuksesan Ritel: Desain yang ringkas dan elegan memungkinkan merek dengan mudah mendapatkan penempatan di konter kasir apotek yang ramai, mendorong pembelian impulsif yang signifikan
Dapatkan Display PDQ Kustom Anda
Apakah pajangan Anda saat ini menyembunyikan aset terpenting Anda—nama merek Anda? Di One Plus Display, kami mendesain di sekitar produk Anda, bukan hanya templat standar
